MEMBER EXCLUSIVE

Lessons from the Ebola crisis

Healthcare professionals have learned a great deal about creating effective care environments that allow for the safe treatment of patients with EVD and other infectious diseases.

Sign up and start learning today

Digital Signage Federation establishes Digital Global Digital Out-of-Home Council

April 5, 2017

The Digital Signage Federation® (DSF), the only independent not-for-profit trade organization serving the digital signage industry announced today that it has established Digital Signage Federation Global Digital Out-of-Home (DOOH) Council, an affiliate organization with a worldwide purview specifically to support the needs of companies involved in the intersection between out-of-home advertising and the digital signage industry. 

The primary objective of the DSF Global Digital Out-of-Home Council is to provide a resource for DSF members to build their capacity to support out-of-home advertising companies, agencies, and brands. Much of this capacity will be developed through conformity of analytics, ad buying, and technology deployment.  In 2017, it is expected that the diverse 15-person leadership will develop a plan, which may include, but will not be limited to:

  • Identifying gaps in the commercial relations between out of home advertisers and digital

   signage networks and plan for ways to bridge these gaps using the platform of the DSF

  • Adoption of existing industry standards and practices, all of which will be communicated to

   DSF members

  • Creating professional development resources for the digital signage industry to provide a broad

   understanding of ad buying practices

  • Working with related industry associations to collaborate on aligning the goals of signage

   technology and out of home advertisers

  • Creating an environment where qualified digital signage suppliers and networks can support

   the business interests of advertisers.

Mr. Richard Ventura, Vice President Business Development and Solutions for NEC Display Solutions of Americas, and DSF Chairman said of the new council “With our growing network in Europe and elsewhere, the DSF and our affiliates believe this is the right time to support the needs of companies involved in the intersection between out-of-home advertising and the digital signage industry.  With the backing of the DSF, DSF Europe, and our partners we have the capacity to address the agenda of the newly appointed leadership of the DSF Global Digital Out-of-Home Council.”

The newly appointed council leadership continues to develop.  European appointments will be made by London Digital Signage Week, May 8-12, 2017.

Representatives currently appointed to the council include:

  • David Krupp CEO | Kinetic North America

  • Kym Frank President & CEO | Geopath

  • Matthew Hurwitz Manager, International Creative Advertising | Sony Pictures

  • Susan Danaher Head of Advertising Sales & Marketing | TouchTunes Interactive Networks

  • Michael Provenzano Founder & CEO | Vistar Media

  • Michael Cooper Global CEO & President | Rapport Worldwide

  • Sheldon Silverman CEO and Founder  | SmartBomb Media Group

  • Jeffrey Martin President & CEO | Right Media Solutions

The Digital Signage Federation Global Digital Out-of-Home Council leadership may call on the DSF membership for input and direction, but all Council activities will be posted regularly on the DSF website at http://www.digitalsignagefederation.org/events/.

 

See the latest posts on our homepage

Share:

Topic Area: Press Release


Recent Posts
Recent Posts

Cost of medihotel challenged


West Australian minister demands business case for the viability and sustainability of the project

8/16/2017

Oxford hospital closes trauma unit over cladding safety fears


John Radcliffe hospital is the first to have to transfer patients to other buildings after Grenfell Tower fire

8/16/2017

Focus: Fire-Life Safety / Column

Life Safety Q&A: Un-sprinklered high-rise hospitals


Brad Keyes discusses un-sprinklered high-rise hospitals

8/16/2017

Blog / Focus: Security

Hospital security is like an onion


Each layer – from the property perimeter to the innermost highly-sensitive areas – presents its own set of challenges that need to be addressed

8/16/2017

Focus: Energy Efficiency

Building energy modeling can help build an HVAC plan


Modeling systems can help facilities reach optimal efficiency

8/16/2017





Post Comment




FREE
NEWSLETTER

• News and Updates
• Webcast Alerts
• Building Technologies



All fields are required.