While there isn't much direct design research, there’s plenty to discover on baby boomers that can be applied to design decisions for the built environment, according to a blog on the Healthcare Design website. Nielsen research on retail marketing and spending trends includes a discussion of symptoms of aging that may influence the way boomers experience the environment around them. For instance, aging boomers find it difficult to handle visual or verbal complexity so corridors and spaces should be easy to understand and navigate.
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