Grand Rapids-based Burch Fabrics has partnered with Morbern to create the company’s first digitally-printed vinyl. The two patterns, Kinetic and Full Circle, are exclusive to Burch and designed primarily for the hospitality and healthcare markets.
“Morbern’s digital printing capabilities create crisp designs not achievable with other printing methods,” says Burch Director of Design Jenni Hohendorf. “With these designs we are able to achieve incredible color saturation.”
The two new patterns, Kinetic and Full Circle, are available now. Both patterns evoke a contemporary feel through the use of color blocking. Full Circle, as its name implies, features a circular pattern on a grid with alternating color blocks. It is available in six colorways: Cinnabar, Travertine, Lagoon, Limestone, Mulberry and Porcini. Kinetic uses a modified ogee shape, employing pinstripes and multi-tonal colors to add interest. It is also available in six colorways: Emotion, Grounded, Harmony, Oasis, Tranquil and Warmth.
For more information, visit www.BurchFabrics.com or www.Morbern.com.
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