By Healthcare Facilities Today

SCA’s Tork brand offers professionals a first chance to experience the superior softness, absorbency and strength of its finest line of hand towels at ISSA/INTERCLEAN 2013

SCA, the maker of the Tork® brand of away-from-home paper products in North America, dedicated its booth at the ISSA/INTERCLEAN (Nov. 19-21) to the industry debut of its new line of high-end hand towels, a soft, strong and smart option for luxury restrooms. 

The SCA booth had the feel of a “coming out party” for the high-end hand towels. Several specially-appointed stations allowed attendees to experience the hand towels superior softness, absorbency and strength – individual towels don’t break apart. The booth included a premium showroom, test demonstrations, live entertainment and free trial sign-ups.

The high-end hand towels, officially launched in September, meet customer expectations for top-tier establishments. The towels feature an embossed leaf throughout, representing a simple elegance that will leave a lasting impression on consumers.

The Tork High-End Hand Towels are also smart – with one-at-a-time dispensing, renewable and recycled content, and fewer towels needed per visit to reduce overall paper usage and clutter.

Also on display was the new Tork Xpress Countertop dispenser, a nominee in the ISSA Innovation Award Program. It is designed for high-end restrooms where style and performance are critical and offers finger-proof technology, anti-slip pads and one-at-a-time dispensing backed by Tork’s guarantee of a 25 percent reduction in paper use.

To introduce the new line, Tork is offering free two-week trials for its customers so they can feel the difference themselves.

To learn more about the product and trials, visit www.TorkUSA.com/FeelFree.