Pro.Com Partners with SoFi to Make Home Improvements Even Easier


Pro.com, the premier digital platform focused exclusively on building custom homes and major remodels from start to finish, announced a new partnership Tuesday with online personal finance company SoFi, aimed at revolutionizing how homeowners finance and complete their remodels, renovations and upgrades.

"From day one, we set out to remove the stresses, hurdles, and red tape that are typically associated with home improvement projects in order to make the process as seamless and enjoyable as possible for the homeowner," said Pro.com CEO and founder Matt Williams. "By partnering with SoFi, we are alleviating another pain point for users by bringing financing options directly to their phone and fingertips."

As a result of the partnership, Pro.com users can find a local contractor that is right for their project and then apply directly for a SoFi Personal Loan to be considered for financing in just two minutes by a trusted lender.

"SoFi is proud to partner with top tier home remodelers like Pro.com," said Jennifer Nuckles, Business Head, Partnerships at SoFi. "We believe that our Personal Loans, which were awarded NerdWalletTM 2019 Best Personal Loan for Home Improvement, offer competitive financial solutions for homeowners embarking upon major home renovation projects."

In addition, Pro.com recently became one of the construction and home improvement industry's first adopters of paperless billings for customers, eliminating yet another headache often faced by homeowner's simply trying to improve their living space.

Pro.com currently operates in seven major US markets (Denver, Phoenix, Portland, San Diego, San Francisco, San Jose, and Seattle) with local teams that provide services including new construction, additions, remodels, and commercial products. Customers in all seven of Pro.com's markets are eligible to apply for funding with SoFi.



December 3, 2019


Topic Area: Press Release


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