Essity (ESSITY AB), the leading global hygiene and health company, listed on Nasdaq Stockholm today. With a focus on hygiene and health central to Essity’s vision, the company hopes to continue to expand upon the market growth of the Tork, TENA, and medical solutions brands like JOBST in North America.

The listing of Essity follows the decision to split the SCA Group into two independently listed companies – the forest products company SCA, and the leading global health and hygiene company Essity. The proposed split of the company was announced last autumn, when SCA presented a new vision for the hygiene part of its business in which hygiene is seen as a means for improving people’s health and well-being.

Essity’s vision is to be dedicated to improving well-being through leading health and hygiene solutions, while the company’s mission is to sustainably develop, produce, market and sell value-added hygiene and health products and services.

Tork is the number one professional hygiene tissue brand in the world and the clear number two brand in the U.S.  And TENA remains the leading global brand in managing incontinence. The launch of Essity will build on that foundation and create opportunities to diversify into new health product groups following the recent acquisition of BSN medical, a leading medical solutions company that manufactures the JOBST compression therapy brand in the US.

In addition, Essity has reaffirmed its commitment to the ongoing global Hygiene Matters initiative. The initiative aims to drive education and spark a global conversation around the importance of hygiene and its link to health and well-being by helping to break taboos, while highlighting the economic impact of hygiene.

Don Lewis, President, Professional Hygiene said:

“With the launch of Essity we have a new name and an even stronger sense of purpose - improving well-being by providing leading hygiene and health solutions. Our hygiene and health focus will allow us to bring new innovations to market while offering our customers and consumers the insights, knowledge and best practices that can only come from one of the world’s leading hygiene companies.”

Tork and TENA customers and consumers will begin to see SCA branding phased out from the hygiene business and replaced with new Essity branding over the next two years.

For more information on Essity,  please visit: http://www.essity.com.  For more information on the Hygiene Matters initiative, please visit:

http://www.essity.com