Danish business executive Sanne Wall-Gremstrup has been named managing director of Schmidt Hammer Lassen Architects, Perkins+Will’s Denmark-based practice. With more than a decade of management experience in the architecture industry, Wall-Gremstrup is known for balancing high-caliber creative output with financial performance. She brings strong change management, professional services, and marketing skills to the position.

“Working in the Danish architectural industry for the past 12 years, I’ve witnessed the growth of Schmidt Hammer Lassen, including its merger with Perkins+Will in 2018, so it’s great be joining the firm at such an exciting time,” Wall-Gremstrup says. “I look forward to advancing the firm’s vision and helping the Aarhus and Copenhagen studios achieve their goals in collaboration with my new colleagues, both locally and worldwide.”

Wall-Gremstrup has more than 15 years of experience as a chief executive officer, having most recently served as the CEO of The Danish Architectural Press, a commercial publishing foundation committed to promoting Danish architecture in Denmark and abroad. Prior to that, she spent seven years as the country manager and CEO for Denmark and Finland at global marketing services company McCann WorldGroup. She also has extensive experience serving as a board member and executive board chairperson over the past 20 years for organizations that include a global architectural firm, a Danish communications agency, and start-up companies.

“The skills and breadth of professional experiences that Sanne brings to the table are impressive, and we’re confident that our Denmark practice will thrive under her leadership,” says Perkins+Will CEO Phil Harrison.