Today’s savvy healthcare consumers are increasingly looking for healthcare services at convenient locations throughout the local community, rather than solely on the traditional sprawling medical campus. In its latest free video, the Health Care Institute, an IFMA Alliance Partner, provides solutions from some of today’s most experienced healthcare leaders on how to meet this new consumer expectation driving the “retailization” of healthcare.

HCI’s free 5-minute video, Real Estate Strategies that Support the Retailization of Healthcare, opens by defining the new movement, in which health systems are increasingly adopting strategies from the retail industry to make healthcare solutions more representative of the local community. The video shares insight from healthcare designers and real estate experts on factors to consider when targeting new outpatient locations, including travel time, the number of people able to be served by a single clinic, times to be open, demographics, and more.

Through interviews of leading healthcare facilities experts, conducted by industry expert Eileen McMorrow, editor of the McMorrow Reports, the video proceeds with insight on how leading healthcare organizations are adapting to this new system for healthcare delivery.

The latest video from HCI reveals a sampling of the expert insight shared by presenters at recent educational events co-hosted by HCI and SquareFootage. The video was made possible with the support of FM:Systems.

Real Estate Strategies that Support the Retailization of Healthcare is available for free viewing courtesy of HCI at http://hcinstitute.info/video_1_register.html.

About the Health Care Institute

HCI serves a constituency that supervises multiple aspects of health care facilities management, including healthcare facility design, construction and operations, and interacts directly with the business office and/or C-suite. HCI is one of the most prominent healthcare facilities-related organizations internationally, with members throughout the world.

HCI’s nationwide educational seminar series has traveled to 25 different cities, providing a forum where facilities managers can problem solve with healthcare architects, designers, engineers, contractors and administrators.

For more information about HCI, visit the organization’s website at http://hcinstitute.info.

IFMA is the world’s largest and most widely recognized international association for professional facility managers, supporting more than 22,000 members in 78 countries. The association’s members manage more than 37 billion square feet of property and annually purchase more than USD $100 billion in products and services. Formed in 1980, IFMA certifies facility managers, conducts research, provides educational programs and produces World Workplace, the world’s largest facility management conference and exposition.

Note to editors: For a code to embed the video, or to reach HCI experts for interviews, contact Megan Headley at media@hcinstitute.info or by calling (540) 735-5196.