Sometimes you just know that the way an industry operates won’t work forever, and sometimes you have an inner calling to provoke change and develop a new approach. Senior living visionary Josh Crisp is pleased to announce the creation of Solinity, owner/operator of the next generation of senior living communities.
As founder, president and CEO, Crisp is looking into the future challenges of caring for the aging population and creating solutions. Crisp believes that the days of building cookie-cutter communities isolated from the younger generation are over. Instead of segregating seniors, Solinity aims to bring people together by bridging the gap that exists between the older and younger generation to help both fulfill their God-given purpose. By living and working together in a collaborative environment and engaging with one another, both groups will find enlightenment and fulfillment physically, emotionally and spiritually.
The company’s goal is to reshape the industry to better meet the needs of the total person. As a progressive company focusing on boutique-style, affordable communities in the independent living, assisted living and memory care continuum with multigenerational components, Solinity will initially concentrate on the Southeastern United States. This includes primarily Tennessee and the surrounding states for new development, acquisitions and third-party management.
“Our approach to housing and services will bridge the gap that divides the generations. Regardless of our age, physical abilities or disability, we are all called to fulfill a purpose,” said Crisp. “Through Solinity, we will seek to break down the industry silos that exist between providers to create solutions for the growing challenges we face.”
Solinity will determine unmet needs in local communities and create unique designs, branding and culture that captures the flavor and particular preferences of the people in that city or town. Instead of forcing its culture on future residents, Solinity will shape each community’s culture into one that uniquely fits those who live in the area. With many years of experience operating senior living communities and establishing brands, Crisp has a tremendous passion for reshaping the industry.
“The name Solinity is a combination of the word Sol, which means sun, and Unity. The name exudes a sentiment of warmth, vibrancy and unity,” said Crisp. “We truly believe that by working together, we can accomplish much more than we ever could apart. I am personally thrilled to launch this new concept, and we have a unique opportunity to engage our young and old together.”