More than three in four Americans (77%) agree that they would prefer to purchase from brands that prioritize efforts to fight global warming over brands that do not, according to a survey commissioned by Sofidel, a leading global provider of paper for hygienic and domestic use. In addition, more than one in four Americans (27%) strongly agreed. The survey was conducted online by The Harris Poll from Feb. 4-6, 2020 among 2,031 U.S. adults ages 18 and older.  

Younger adults signaled concern for businesses’ responses to climate change more strongly than other age groups. Among those between ages 18 and 34, 82% of Americans agreed that they would prefer to purchase from brands that make efforts to fight global warming versus those that do not.  

Sofidel’s approach to sustainability brings technological advancements to paper production to reduce waste and emissions. For example, the company’s plant in Circleville, Ohio features two cogeneration units that burn natural gas to create heat. This heat is then used to generate steam to power the facility’s paper machines. The two cogeneration units provide 85% of the entire facility’s thermal loads and reduce CO2 emissions by 25,000 metric tons each year.  

Sofidel’s environmental efforts have resulted in dramatic savings as well as recognition on a global scale. Sofidel was the first tissue paper manufacturer in the world to join WWF Climate Savers, and reduced direct emissions of carbon dioxide by 21% between 2009 and 2017. Sofidel also earned an A- rating in the Climate Change category and an A- rating in the Forests Timber category of the CDP Report, a global disclosure system highlighting the environmental impact of companies, cities and states.  

For more information, visit www.papernet.com/americas.