For more than six years, influenza and human coronavirus have been eliminated by Pure Hard Surface® disinfectant, a hospital grade disinfectant that carries the lowest toxicity rating available from the United States Environmental Protection Agency. Pure®, powered by a patented silver ion-citric acid molecules, works in about 30 seconds and remains active on hard surfaces for up to 24 hours*. The non-corrosive, non-flammable disinfectant is approved for use on food contact surfaces (like countertops and cutting boards), door handles, light switches and even on children’s toys and pacifiers.

“Pure Hard Surface is powered by SDC, Silver Dihydrogen Citrate, a proprietary blend of stabilized ionic silver and citric acid,” said Jim Epstein, President of Intercon Chemical and its health-care subsidiary Clearly Better Solutions. “Pure eliminates influenza, human coronavirus, Norovirus, MRSA, e.Coli, Hepatitis A, RSV and others in as quickly as 30 seconds* to 2 minutes. This is achieved with the lowest possible toxicity rating from the EPA, which rates chemical toxicity and hazards from highest, Level 1, such as concentrated bleach, to the lowest, Level 4, which is the Pure formulation designation. That makes Pure a people friendly option for families, health professionals, facilities managers and others who want low toxicity, but also can’t wait up to 20 minutes to become effective like many other solutions.”

According to a report by the Silver Institute, “Silver is one non-antibiotic alternative, and significant efforts are being made to improve the actual ionization of the metal which is central to its effectiveness as a tool to tackle infection. Recent research has focused on strategies… to enhance silver ionization.”  

Pure is available to individuals through its website, and to organizations through major distributors, in 3-ounce TSA-approved travel-size bottles, as well as quart, gallon and 2.5-gallon containers for home and commercial use. Pricing is competitive with other commercial ready-to-use formulations. It is currently in regular use by leading cruise lines, hotels, restaurant chains, schools and public venues like airports and train and bus stations.