Serenity blue may be a Pantone 2016 “Color of the Year” but instead of setting the trend, the color experts may be following what recycling professionals have known and demonstrated for years, and confirmed again this week. The most popular color of 2015 is Royal Blue. According to a new report from plastics rotomolder MODRoto, Madison, IN (MODRoto.com), Royal Blue ranks as the year's most popular color based on total units purchased for the company's line of Poly-Trux(R) recycling carts, laundry carts and Ship Shape bulk containers. The report revealed that Royal Blue earned approximately 50% of unit sales while Black and Forest Green, popular among recycling managers, were the runners-up. MODRoto offers a wide selection of Pantone colors as standard and offers an even wider range of custom colors for large quantity orders to coordinate with corporate and municipal colors, and support brand imagery. “Our Royal Blue and Powder Blue are very close to Pantone Serenity blue and they're available as standard colors,” says MODRoto President and COO J.R. Ryan, who notes an uptick in the selection of bright, custom colors this year. “There's a growing realization that our carts and containers can provide a very visible marketing platform that helps our customers promote recycling.” MODRoto is ranked as the 16th largest rotational molder in North America by Plastics News. The company operates four rotational molding facilities across the United States that are strategically located with two on the East and West Coasts and two in the Midwest for quick shipments and low cost freight. For more information, see www.MODRoto.com.