BehaveCare has rebranded itself as Upward Health and has closed an $8,000,000 round of funding led by Noro-Moseley Partners. 

The official rebranding went into effect earlier this month to reflect Upward Health’s ongoing commitment to addressing the medical, behavioral and social determinants of a patient’s health in order to facilitate exceptional whole person care. The company operates as a risk-bearing multi-specialty provider, assisting its health plan customers in caring for their highest-risk, highest-need patients. Upward Health provides all services in the home, with physician-led teams offering high-touch care plans for each individual.

“This is such a mission-driven company, with positive goals for each of our patients; the new name signifies that purpose and direction,” said Glen Moller, CEO of Upward Health. “As we work with our health plan partners, we all have the sense that we are providing a better way for the highest-need individuals.”

The timing of the rebrand is concurrent to the investment by Noro-Moseley Partners. The Firm joins Blue Cross Blue Shield Venture Partners, Windham Venture Partners, and the Acumen Fund as Upward Health’s largest institutional investors. Allen Moseley, Managing General Partner of Noro-Moseley Partners, recently joined Upward Health’s board as part of the transaction.

“Our investment in Upward Health is consistent with our strategy of backing rapidly growing companies addressing significant market needs,” Moseley said. “We look forward to partnering with the Upward Health team as they work closely with the highest cost individuals in a health plan to improve their care and well-being.”

Having completed its acquisition of Nalari Health, and with this successful round of funding, Upward Health is now poised to expand geographically and continue to roll out its unique Facilitated Virtual Care program that supplements its in-home consultations. Visit upwardhealth.com for more information.