Bridge Connector, a technology company offering data-driven workflow automation to solve health IT interoperability challenges, today announced Destinations, an integration platform as a service (iPaaS) that rapidly and easily connects health data systems without the need for code.

Interoperability has long been a challenge in the health care industry, with nearly one-third of U.S. hospitals and health systems citing insufficient data-sharing efforts, even within their own organizations, and fewer than four in 10 are able to share data with other hospitals. Destinations aims to bring the advantages of interoperability to health care organizations of every size.

The complexity of integrating data platforms has created inefficiencies that cost time and money, often requiring dedicated IT teams or consultants with large implementation fees. Beyond the technical and the bottom line, poorly executed integrations can cause patient data miscommunication, leading to dangerous medical errors. As the health care industry looks to eliminate wasteful spending and promote value-based care, interoperability and data integration are among the first areas in need of significant reform.

Destination’s unique, no-code user interface allows users to automate health care workflows across disparate systems such as electronic health record (EHR) and customer relationship management (CRM) platforms, patient engagement platforms, and other systems.

Any Destinations user may select from menus and suggested, pre-built, workflow-based templates to connect data — using clicks, not code — eliminating the time-consuming and error-prone process of dual, manual data entry. More notable to technically skilled users is the behind-the-scenes automation. From setting up a complex webhook, to polling a system for new updates, Destinations puts these capabilities directly in the hands of users, empowering a broader spectrum of “citizen integrators” across the continuum of care.

Providers, payers and health care organizations of all sizes are able to take a workflow-automation solution approach to their integration challenges. Available for a simple, predictable monthly fee, Destinations offers the most rapid time-to-value available.

Earlier this year, the Centers for Medicare & Medicaid Services (CMS) proposed policy changes to support the organization’s Interoperability and Patient Access Proposed Rules, and the announcement of Destinations comes at a critical time in the health care industry. Initiatives such as Health Level Seven’s (HL7®) Fast Healthcare Interoperability Resources (FHIR®) API further underscore the need for interoperability as the industry moves toward a value-based care model.