Essendant updates its Boardwalk brand with a new look and expanded product selection


Essendant Inc. (NASDAQ: ESND), a leading supplier of workplace essentials, today announced it has updated its Boardwalk (www.boardwalklabel.com) private label brand of janitorial and foodservice essentials for offices and facilities. The refresh includes a broader product portfolio and new look.  With more than 1,000 professional-use products, the Boardwalk brand is designed to stand up to the demands of business facilities, with a commitment to value, that ensures consistent quality and results for less.  With Boardwalk, dealers and distributors have the opportunity to drive higher margins and offer a complete portfolio with more products in more categories to address the entire workplace:

·         Can Liners

·         Chemicals

·         Cleaning Tools

·         Dispensers

·         Facility Supplies

·         First Aid & Health Supplies

·         Foodservice Disposables

·         Kitchen Supplies

·         Personal Care

·         Safety

·         Towel & Tissue

“Our resellers and independent dealers are looking for a private label that meets the market’s need for quality products at a reasonable price point,” states Jeffrey Bobroff, vice-president, merchandising at Essendant. “Boardwalk offers a large selection of reliable, professional-grade janitorial and foodservice items that offer a great value to the end-user.”

To support dealers and distributors, new Boardwalk marketing tools have been created. These turnkey materials include an upgraded Boardwalk website, comprehensive selling tools such as flyers and presentations, as well as marketing campaign kits to promote the brand.

For more details, visit www.boardwalklabel.com.



May 19, 2016


Topic Area: Press Release


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