Healthcare organizations must face the reality that they're competing for hearts, minds, and dollars the same way other businesses do, according to an article on the Healthcare Design website.
A former communications executive for Harley-Davidson Motor Co., advises healthcare organizations to face the reality that they're competing for hearts, minds, and dollars the same way other businesses do, according to an article on the Healthcare Design website."We don't and can't win in any market competing as we did in the past," Ken Schmidt, former director of communications strategy for Harley, said.
October 21, 2015
Topic Area: Industry News
What Does Light Daily Cleaning Miss in Patient Rooms?Most environmental services workers still clean as if they are wiping dust off a countertop, not disrupting a living, structured community.
Smart Lighting Overhaul Boosts Efficiency, Diagnostics and Wellness at Bryan HealthCase study: LED upgrade and advanced controls across Bryan Health campuses cut lighting energy use by 57 percent while enhancing patient care and staff productivity.
AdventHealth Opens New Freestanding ER in FloridaThe approximately 13,700-square-foot emergency room features 12 patient rooms, respiratory therapy services, diagnostic imaging including CT scans, X-ray and ultrasound.
Dirty Floors: How Pathogens Can Accumulate and Spread UnderfootStudies show that healthcare floors are covered in bacteria and can quickly spread throughout patient rooms.
WellSpan Health Opens Its Newberry Hospital in PennsylvaniaThis marks the opening of its 10th hospital in the region spanning Central Pennsylvania and Northern Maryland.