Gensler

Horizon Blue Cross Blue Shield honored for design of retail space

Design draws influence from hospitality and residential typologies rather than traditional healthcare models

By Healthcare Facilities Today


The 2013 Healthcare Environment Awards, co-sponsored by Contract magazine, in association with The Center for Health Design, Healthcare Design 2013, and the Vendome Group. Each year, projects are recognized in acute care, ambulatory care, health and fitness, conceptual and student design categories.

Horizon Blue Cross Blue Shield of New Jersey was the winner in the health and fitness category. 

The winning project was a 4,500-square-foot, single-story retail space to build brand recognition and attract new customers, as well as to provide support, improved service, and wellness education for current clients, according to an article on the Contract magazine website.

The design draws influence from hospitality and residential typologies rather than traditional healthcare models. Glass partitions maintain openness and transparency, contrasting with the texture 
of reclaimed wood used for both wall surfaces and furnishings, which creates a welcoming feeling in the spaces. 

The jury found this prototype store, which could serve as a model for future stores in other locations, to be innovative, and one juror said the project provided “a great blend of designed spaces for interaction and conversation, and yet privacy and open space.”

Read the article.

 



December 2, 2013


Topic Area: Architecture


Recent Posts

Why More Facilities are Adding Gender Neutral Restrooms

Gender neutral restrooms help avoid controversy in public facilities.


Massachusetts Hospital Cyberattack Reflects Growing Vulnerability in Healthcare Systems

As outages disrupt patient care and emergency services, facility leaders are reminded that cybersecurity is a shared responsibility.


Novant Health Breaks Ground on Summers Corner Healthcare Hub

It is expected to open in late 2026.


Ensuring Successful Capital Project Management

Prioritizing the safety of patients and staff while modernizing critical facilities requires foresight, flexibility and most importantly, communication.


C. auris: A Growing Threat to Healthcare Facilities

Two former patients at UW Medical Center – Northwest tested positive for the drug-resistant fungus C. auris, with one infected and one colonized.


 
 


FREE Newsletter Signup Form

News & Updates | Webcast Alerts
Building Technologies | & More!

 
 
 


All fields are required. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 
 
 
 

Healthcare Facilities Today membership includes free email newsletters from our facility-industry brands.

Facebook   Twitter   LinkedIn   Posts

Copyright © 2023 TradePress. All rights reserved.