Mytonomy announced its microlearning patient education videos have been selected for 11 honors in the 40th Annual Telly Awards. The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, production companies and including Vice, Vimeo, Hearst Digital Media, BuzzFeed and A&E Networks.
The company also announced the opening of its new in-house production film studio at its Bethesda, Maryland, headquarters, optimized to produce short-form video content that is highly engaging and entertaining for patients and their families.
“We are proud that Mytonomy’s microlearning videos have been recognized by the Telly Awards,” said Anjali Kataria, Mytonomy CEO and co-founder. “Short-form high-production-quality videos are driving extraordinary patient engagement rates, allowing patients to understand and be more involved in caring for themselves at home. With the opening of our new production studio, we will continue to grow our microlearning patient education video libraries.”
Microlearning allows for content to be delivered in short chunks, that are easily digestible on mobile phones and tablets, at any time of day, anywhere. “On Mytonomy, patients exhibit binge-watching behavior as seen on other platforms,” said Kataria.
“Healthcare is not immune to the battle for consumer attention,” said Mytonomy President and co-founder Vinay Bhargava. “With every major content producer in entertainment investing in short-form streaming video that is optimized for mobile, the average consumer will have their expectations shaped by their experience on platforms like Netflix. When they become sick, they’ll expect the healthcare system to meet them where they are,” he said.
Mytonomy videos received four Gold Medals in the 2019 Telly Awards:
· Non-Broadcast General-Corporate Image for “What is Microlearning?”
· Non-Broadcast Craft-Editing for “I Am Vaccinated”
· Non-Broadcast Craft-Directing and Non-Broadcast Craft-Videography / Cinematography for “Changing the Conversation,” about combating disrespectful language for patients living with diabetes
Mytonomy also received four Silver and three Bronze awards. A full list of the awards and videos is available here. Other winners in this year’s Telly’s include ESPN Films, Netflix, CNN Presents, Viacom, HBO, National Geographic and PBS Digital Studios.