Since it launched the "Grey's Anatomy" brand of medical scrubs in 2006, Barco Uniforms, a recognized leader of design innovation in the premium healthcare apparel industry, has achieved unparalleled success and brand recognition, thanks to the worldwide popularity of the ABC's hit television drama.
"There is simply no understating the value of our successful partnership with ABC, and we are proud and excited to continue our 'Grey's Anatomy' licensing agreement through 2027," said David Murphy, president and CEO of Barco Uniforms. "The "Grey's Anatomy" brand adds a special cache to our line of professional attire that enables healthcare professionals around the globe to look great and feel their most confident. We are excited to experience continued growth of the brand portfolio and future successes through our company's partnership with ABC."
For over a decade, the "Grey's Anatomy" collection has become the preferred scrub brand of millions of healthcare professionals. The brand is globally recognized for setting the highest standard of quality, fabric innovation and modern design aesthetics that enhance healthcare professionals' performance through exceptional fit and unparalleled lasting comfort.
In April 2019, Barco launched the highly-anticipated "Grey's Anatomy" EDGE collection, expanding the line to six unique sub-brand collections. To accompany the company's announcement and global marketing roll-out, Barco shared a larger-than-life digital campaign image that was 3-stories tall on display at 43rd Street and 7th Avenue in Times Square, New York City. Notably, the "Grey's Anatomy" IMPACT brand has also seen year-over-year double-digit growth since it launched in 2017.
"Our ABC partnership has played a significant role in promoting sales and increasing brand recognition across generations of healthcare professionals," said Michaela Griggs, Senior Vice President, Healthcare Division of Barco Uniforms. "Our legacy and our purpose for over nine decades has been, and will always be, to serve those who serve others, which is why our brand tagline 'Made to Matter' is so meaningful to us."