Creating brand advocacy

It's a key question for a healthcare system looking to gain more market share, according to an article on the Healthcare Design website


It's a key question for a healthcare system looking to gain more market share, according to an article on the Healthcare Design website. Ken Schmidt of Harley-Davidson Motor Co., spoke about creating brand disciples at the recent Healthcare Design Expo & Conference. Schmidt said one key is creating a palpable passion among employees that reverberates with the customers they encounter.

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November 24, 2015


Topic Area: Industry News


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