By HFT Staff

Enloe Medical Center announced the beginning of a phased brand transition to Enloe Health. The new brand reflects Enloe’s evolution from a community hospital to an independent nonprofit health system. The new identity aims to reflect the scope of Enloe’s services and drive the organization to the next level, while reaffirming its independence and commitment to the North State communities. 

Reimagining Enloe was a fully internal process with no assistance from external consulting firms. A representative sample of clinical and nonclinical caregivers, new and seasoned employees, and volunteer board members participated in various focus groups to gather data used to develop the new elements. The Enloe Health name and logo will be systematically implemented across Enloe locations over time.