New research from Boston University’s School of Hospitality Administration shows that patients are willing to spend 38 percent more for a hospital room if it has the right kind of hotel-quality amenities, according to an article on the Boston Hospital website.
A growing focus on patient satisfaction has hospitals turning to a more customer-centric model, according to principal investigator Courtney Suess-Raeisinafchi, a SHA assistant professor.
The study surveyed about 400 people online, all of whom had been in a hospital in the past six months. Participants looked at 40 custom-designed renderings of hospital rooms, containing various combinations of hotel amenities.
Participants preferred hospital rooms that had an updated, modern look. Second was hospitality-trained staff, and third was the technology available, like a high-quality flat-screen TV.
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