Senior Living Groups Form Coalition on Diversity and Inclusion

Coalition’s goal is to create a plan of action and strategy around diversity, equity, inclusion and belonging.

By HFT Staff


Argentum, the American Seniors Housing Association (ASHA) and the National Investment Center for Seniors Housing & Care (NIC) have formed the Senior Living DEIB Coalition in a shared commitment to diversity, equity, inclusion and belonging (DEIB) to empower businesses operating in and around senior living.   

The coalition’s goal is to co-create a plan of action and strategy around DEIB, including developing resources that inform, equip and catalyze positive impact and thinking around DEIB.    

“As industry challenges continue with recruiting and retaining talent, we hope this effort can serve to catalyze thinking around diversity, equity, inclusion and belonging, and how it is critical to future business, how it will strengthen human capital, and why it is the right thing to do,” says James Balda, president and CEO of Argentum.     

The coalition’s three-step process is designed to inform itself and the industry about the current DEIB picture, needs, and data and to determine the most effective ways the three industry groups can support DEIB in senior living.   

As a first step, the Axela Group is conducting detailed interviews with several industry thought leaders on the current state of DEIB and the future vision for DEIB. Second, the Axela Group will form a diverse industry work group to address challenges and opportunities around DEIB. Third, the coalition and work group will collaborate with Ferguson Partners, a leader in industry intelligence, to develop and conduct a DEIB survey to gain organizational insights and perspectives from senior living operators and owners.    

The themes and insights gathered through the interviews, work group, and survey will support the DEIB Coalition to co-create a long-term action plan and an industry call for positive and real change, as well as to prioritize the development of supporting tools, education and resources for senior living owners and operators to advance best practices around DEIB.    

“This initiative will be a very intentional and thorough process to launch a long-term movement around DEIB, with a desire to measure and realize industry progress year-over-year,” says Brian Jurutka, president and CEO of NIC. “The member organizations within the coalition felt it critical to unite and advance this initiative together. We are all excited to be a part of this important industry movement and the positive change it will generate.”   



February 16, 2022


Topic Area: Maintenance and Operations


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