From clogged toilets to inefficient hand dryers, there are a number of issues that can ruin the restroom experience.  To help businesses clean up their restrooms, Sofidel, a leading global provider of paper for hygienic and domestic use, today released a free e-book, “Protecting Your Reputation with Hygienic Paper Products.” The e-book discusses public perceptions of cleanliness, analyzes the pros and cons of hand driers versus paper towels and reviews today’s paper product options.

“A company’s reputation and profits can be flushed away if a restroom lacks a pleasing appearance, cleanliness and the appropriate products,” said Fabio Vitali, Vice President AFH Marketing & Sales for Sofidel America. “Our latest e-book highlights valuable information and industry research to make it easier for managers to determine which products will enhance their restrooms and protect their bottom line.”

Because the condition of restrooms can deter guests from returning to a business, careful product selection is key. Otherwise, an organization may unknowingly purchase products that are not durable, cause pipe blockages, frustrate guests and create greater hygienic risks.  Sofidel’s e-book is not only a resource for building owners and managers, but distributors looking for innovative products that will impress their customers and prospects.

Sofidel, headquartered in Italy, offers a complete line of paper products, including toilet tissue and paper towels. Leading brands around the world, from universities to cruise lines, trust Sofidel to protect their guests, workers and reputations. The company will be launching a new brand for its away-from-home product line at the ISSA/INTERCLEAN North America tradeshow in October.

To download the free e-book, visit www.papernet.com/americas/papernet-why/brand-protection
For more information about Sofidel, visit www.sofidel.com