Diversey Care division introduced Clax® Magic, a comprehensive range of ready-to-use stain removers designed to eliminate heavy soils that won’t disappear in the regular wash process. Applied prior to laundering, Clax Magic removes stains within a single wash, saving time, chemicals, energy, water and money.

“Stained bedsheets, tablecloths and napkins can easily turn off guests, putting an organization’s reputation at risk,” said Hans de Ridder, Vice President- Fabric Care and Laundry Platform, Diversey Care. “Pre-treatment of linen with Clax Magic offers organizations numerous benefits, including greater operational efficiency, sustainability savings, extended linen lifetime, cost reduction and brand protection.”

This ‘first time right’ approach is the most effective in overall stain removal, and also protects textile fibers from extra chemical and mechanical wear. Featuring innovative, concentrated formulations that are color coded to enhance ease of use, Clax Magic helps get stains out on the first attempt. Diversey Care also offers customers stain identification materials so that laundries can classify the source of stains and select the appropriate product.

The Clax Magic range includes:
•       Clax Magic Multi – for use on a variety of stains resulting from makeup, ink and more
•       Clax Magic Rust – for use on metal stains such as iron and rust
•       Clax Magic Protein – for use on protein stains such as foods, blood and grass
•       Clax Magic Oxi – for use on bleachable stains such as coffee, fruits and red wine
•       Clax Magic White – for use on bleachable stains such as coffee, fruits and red wine (for use on white linen only, solely available in North America)

For more information, visit https://sealedair.com/diversey-care/clax-magic