By HFT Staff

The University of Iowa Health Care unveiled elements of its updated brand identity. Closely aligned with the University of Iowa’s brand updates released several years ago, these changes signal UI Health Care’s evolution to meet the health care needs for the state across its patient care, medical education and biomedical research mission. 

The University of Iowa Health Care name will remain, representing its position as the state’s only comprehensive academic medical center.  

• University of Iowa Health Care Medical Center will be the new name for University of Iowa Hospitals & Clinics 
• New logos will be adopted for UI Health Care, the UI Carver College of Medicine, UI Health Care Stead Family Children’s Hospital and UI Health Care Holden Comprehensive Cancer Center 
• Campus names will be introduced for hubs of UI Health Care locations, including: 
• University campus will reflect the current academic medical center home, across from Kinnick Stadium, on the UI campus 
• North Liberty campus will open in 2025 with a new hospital and clinic building, initially serving orthopedics and sports medicine 

UI Health Care and Mercy Iowa City are working toward an integrated future. Once the affiliation with UI Health Care, expected in early 2024, is complete, Mercy Iowa City will transition to the UI Health Care brand.  

• The current Mercy Iowa City location will be referred to as UI Health Care’s downtown campus, reflecting the long-standing relationship of serving the Iowa City community.  
• The current Mercy hospital will be called University of Iowa Health Care Medical Center Downtown.