Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that its Digital Signage General End User Seminar Program at DSE 2018 designed specifically for end users, will feature an hour-long session titled, “To Boldly Go: How Marriott is Teleporting Guests into Next Gen Customer Experiences.”

On Wednesday, March 28 at 9 a.m., David Kepron, Vice President Global Design Strategies – Lifestyle Brands for Marriott International, will present a session that will look at the issues of creating VR experiences and how companies can see them less as syphoning off customers and revenue from stores and more as a vehicle to provide customers with meaningful relationships, and actually being in places that engage us in experiences that are relevant.

“For years retailers have been touting the benefits of providing experiences that not only delight the eyes but also engage the senses,” said Kepron. “Providing immersive environments that play to the five senses, which trigger neural pathways that that enhance memory, unlock emotions, make customer engagement more profound and relationships longer lasting.”

Registration for the DSE Wednesday, March 28 session, “To Boldly Go: How Marriott is Teleporting Guests into Next Gen Customer Experiences,” or any of the DSE 2018 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2018.com

Mark your calendar now: DSE® 2018 is scheduled for March 27-30, 2018, with access to the Exhibit Hall March 28-29 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2018.com.

You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2018 updates, use #dse2018. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.