Easter Lift Truck Co., Inc. and Polaris Announce New Agreement

February 10, 2020

Polaris Inc. has signed a dealer agreement with distribution and service partner Eastern Lift Truck Co., Inc. to represent Polaris’ full line of commercial vehicles, which includes the Pro XD all-terrain utility task vehicles (UTVs), GEM street-legal, all-electric, low speed vehicles (LSVs) and Taylor-Dunn material handling utility vehicles, stock chasers, tow tractors and personnel carriers.

While Eastern Lift Truck Co. has been a trusted Taylor-Dunn distributor for many years, the new agreement expands the dealer’s territory from approximately 60 to 100 counties in the Mid-Atlantic region. Eastern Lift Truck Co. is also starting up a new “Commercial Vehicle Division” to grow in these expanded territories with the new product portfolio. The new division will be headed by Joe Cruz, Director.

Backed by 65 years of Polaris innovation, Polaris Commercial offers a comprehensive line of durable, versatile and customizable work vehicle solutions for transporting people and hauling equipment in urban and industrial applications. GEM, Pro XD, and Taylor-Dunn vehicles are engineered with the customer’s needs in mind to be dependable, safe, sustainable and to increase productivity. The dedicated Polaris Commercial team provides customers and dealers with resources and support capabilities designed for all types of organizations.

Founded in 1971, Eastern Lift Truck Co. is an award-winning, family-owned business with approximately 880 employees located in seven states. The company is widely considered one of the most respected material handling and storage solutions providers in the country.

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