Healthcare facilities are 'retailing' to compete for today's patients/customers, according to an article on the Med City News website.
Retailing refers to healthcare systems treating patients like informed consumers.
Nine out of 10 hospitals surveyed by Food Service Director offer both patient and retail services such as restaurants and Starbucks coffee shops. Nearly half offer on-demand room service, the article said.
In addition, as hospitals shift their focus from care to maintenance, they’re providing loyalty programs that reward patients healthy behavior, akin to customer loyalty programs that retailers offer.
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