Information is key when an emergency or natural disaster strikes, according to an article on the McKnight's website.
Healthcare facilities must have a well-developed, comprehensive and thoroughly-tested crisis communications plan ready to be executed immediately when the situation warrants, the article said.
The Internet and social media have transformed crisis communications management into a "half-second news cycle." It demands information instantaneously as well as ongoing, timely and transparent.
The value of having a comprehensive crisis communications plan in today's world of instantaneous, digital communications can play a major role in marketing and sales efforts as well as the bottom line.
IAQ and Infection Mitigation: Plans Into Actions
Case Study: How NYU Langone Rebuilt for Resilience After Superstorm Sandy
Dayton Children's Hospital Announces New Rehabilitative Services Building
The Debate on Laundering Microfibers in Healthcare
Construction Begins for New Cancer Center at OhioHealth's Administrative Campus