Information is key when an emergency or natural disaster strikes, according to an article on the McKnight's website.
Healthcare facilities must have a well-developed, comprehensive and thoroughly-tested crisis communications plan ready to be executed immediately when the situation warrants, the article said.
The Internet and social media have transformed crisis communications management into a "half-second news cycle." It demands information instantaneously as well as ongoing, timely and transparent.
The value of having a comprehensive crisis communications plan in today's world of instantaneous, digital communications can play a major role in marketing and sales efforts as well as the bottom line.
Healthcare Ransomware Attacks Reach Record High in Q3 2026
Bon Secours Mercy Health Acquires Fauquier Health
Novant Health Completes Acquisition of Northern Regional Hospital
Hospitals as Energy Microgrids: Ensuring Power Grid Independence
Baystate Health Integrates Baystate Mercy Hospital into System