Information is key when an emergency or natural disaster strikes, according to an article on the McKnight's website.
Healthcare facilities must have a well-developed, comprehensive and thoroughly-tested crisis communications plan ready to be executed immediately when the situation warrants, the article said.
The Internet and social media have transformed crisis communications management into a "half-second news cycle." It demands information instantaneously as well as ongoing, timely and transparent.
The value of having a comprehensive crisis communications plan in today's world of instantaneous, digital communications can play a major role in marketing and sales efforts as well as the bottom line.
Building Senior Living for the Next Generation of Retirees
Managing Drain and Biofilm Risk
Froedtert Hospital Blue Parking Facility IPMI Earns Award for Excellence
The Role of Positive Distraction in Pediatric Design
Healthcare Waste is Fueling America's Debt