Information is key when an emergency or natural disaster strikes, according to an article on the McKnight's website.
Healthcare facilities must have a well-developed, comprehensive and thoroughly-tested crisis communications plan ready to be executed immediately when the situation warrants, the article said.
The Internet and social media have transformed crisis communications management into a "half-second news cycle." It demands information instantaneously as well as ongoing, timely and transparent.
The value of having a comprehensive crisis communications plan in today's world of instantaneous, digital communications can play a major role in marketing and sales efforts as well as the bottom line.
Infrastructure Issues: Assisting Mobility-Challenged Visitors
Willis-Knighton Medical Center Upgrades Chilled Water Plant
NYC Health + Hospitals Reports Data Breach
Redefining What Mental Health Facilities Look Like
Managing High-Volume Laundry Operations