Focus: Disaster Preparedness

Managing an emergency or natural disaster

Information is key in a stressful and dangerous situation


Information is key when an emergency or natural disaster strikes, according to an article on the McKnight's website.

Healthcare facilities must have a well-developed, comprehensive and thoroughly-tested crisis communications plan ready to be executed immediately when the situation warrants, the article said.

The Internet and social media have transformed crisis communications management into a "half-second news cycle." It demands information instantaneously as well as ongoing, timely and transparent.

The value of having a comprehensive crisis communications plan in today's world of instantaneous, digital communications can play a major role in marketing and sales efforts as well as the bottom line.

Read the article.

 

 



November 22, 2016


Topic Area: Safety


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