Information is key when an emergency or natural disaster strikes, according to an article on the McKnight's website.
Healthcare facilities must have a well-developed, comprehensive and thoroughly-tested crisis communications plan ready to be executed immediately when the situation warrants, the article said.
The Internet and social media have transformed crisis communications management into a "half-second news cycle." It demands information instantaneously as well as ongoing, timely and transparent.
The value of having a comprehensive crisis communications plan in today's world of instantaneous, digital communications can play a major role in marketing and sales efforts as well as the bottom line.
The Future of Healthcare Facility Construction Projects
Ground Broken on Jupiter Medical Center's Second Hospital
Singing River Health System Ensnared by Data Breach
Partnering on Personnel: Strategies for Success
Kaiser Permanente Opens First Two Medical Offices in Northern Nevada