Memorial Hospital of Lafayette County to Rebrand

The rebranding will coincide with the opening of a new location in January 2025.

By HFT Staff


Memorial Hospital of Lafayette County (MHLC) revealed its new name: Lafayette Hospital + Clinics. The launch of Lafayette Hospital + Clinics aims to capture the health system’s dedication to compassionate, patient-centered healthcare to the region in which it serves. The name will take effect at the grand opening of their new location in January 2025. 

In addition to the new name and location, MHLC will also receive a new look. The updated brand is keeping MHLC’s signature blue while expanding the palette to include vibrant colors that signal Lafayette Hospital + Clinics’ direction as a modern health system that brings innovative and expert care to Lafayette County and southwestern Wisconsin. 

The construction of Lafayette Hospital + Clinics is expected to be completed November 2024, with an official launch happening at the start of the new year. The 81,000 square-foot facility will include a space for behavioral health and mindfulness sessions. 



February 26, 2024


Topic Area: Maintenance and Operations


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