The Danville, Pa.-based Geisinger Health System's foodservice department launched Healthy Selections+ (HS+) to encourage customers to eat healthfully and introduce them to new options, according to an article on the Foodservice Equipment & Services website.
HS+ focuses on minimally processed nutritional ingredients that contain no added sugar and are free of antibiotics, hormones, artificial preservatives, colors and sweeteners.
All retail cafes in Geisinger's seven acute care hospitals are introducing HS+.
The foodservice staff worked with the corporate communications team to market the new HS+ recipes and concepts. Marketing includes point-of-sale signage and labeling, promotional fliers and internal communications on sites such as the foodservice website.
Case Study: How NYU Langone Rebuilt for Resilience After Superstorm Sandy
Frederick Health Hospital Faces 5 Lawsuits Following Ransomware Attack
Arkansas Methodist Medical Center and Baptist Memorial Health Care to Merge
Ground Broken on Intermountain Saratoga Springs Multi-Specialty Clinic
Electrical Fire Tests Resilience of Massachusetts Hospital