In a blog in a Healthcare Facilities Symposium newsletter, Paula Crowley, CEO, Anchor Health Properties, said her early experiences in retail prepared her for a career in today's healthcare market.
"Just like in retail, customers have a choice where they shop. And today healthcare is widely available in so many more places and there are more healthcare providers now than ever before. That means that to be a success, a healthcare facility needs to put the customer experience first and foremost," Crowley wrote.
The key to staying relevant, she said, is engaging customers and delivering care in a location they are comfortable with and in an environment that is easy to navigate.
For a healthcare facility or a retail shop the first question is "what is the best location for the customer," according to the blog. Convenience and visibility are key.
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