Salinas Valley Memorial Healthcare System Changes to 'Salinas Valley Health'

The change comes as a new envisioning of the institution's overall look and feel.

By HFT Staff

Salinas Valley Memorial Healthcare System is now Salinas Valley Health. This institution, which has served the Monterey County community for 70 years, is launching a rebranding with a name change and different look. The look and feel of Salinas Valley Health came to fruition after input and engagement with community and staff. 

The name Salinas Valley Health is a simplification of the former identity, retains the geographic significance of the agricultural region and the single word Health represents clinical expertise and community-based health initiatives. 

The new logo is also a simplification and modernization of the legacy logo. The center of the logo represents a coming together in the pursuit of optimal health by patients, families, community and Salinas Valley Health. The four arms of the symbol combine to create a plus sign, or cross – an iconic emblem for health. All points of the arms stretch outward, reflective of community outreach while the upper arms reflect growth, and lower arms symbolize the power of deep roots. 

March 3, 2023

Topic Area: Maintenance and Operations

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