NCH announced the commencement of a phased brand transition. As the system rolls out the new brand over the next year, visitors to NCH campuses will start to see the new logo and branding appear in facilities and communications.
The new brand will represent a modern, dynamic image that embodies NCH’s vision for the future of healthcare. NCH stands for Naples Comprehensive Health (NCH). The goal is to create a cohesive and impactful brand experience that resonates with patients, families and the community.
The brand strategy was based on significant data, analysis and input from the community, patients, clinicians, staff and other stakeholders. This initiative comes at a time of heightened focus on patient experience and fiscal leanness.
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